![]() ![]() Now, films are different, and in my opinion, their greater significance could be owed to the fact that they are cinematic envisionings of the reality we are living in today – oftentimes being personal, socially conscious, and/or empathetic of the struggles of our society. Rather, they serve to be windows to idealized realities that not a lot of us get to live in. What these big, commercial film studios bring are simply “movies”, which in my opinion, are an encapsulation of cinematic fantasies that ought not to represent real life as much as it could. There might be some elitism seeping in my following statements, but believe me when I say that there’s a significant difference between a “film”, and a movie – at least that’s how it goes in my book. That might sound like a bore, but trust me when I say that sometimes, thinking is necessary when watching a film. It has always been about entertaining the viewer, as opposed to making them think from time to time that would supposedly give them the freedom to re-evaluate their lives while inside the cinema. Going to the cinema has always been a matter of choosing to leave reality for a short while, in favor of entering a realm to escape from all of life’s problems. It’s not a bad thing unless its apparent goal is to completely rob its audience blind in favor of feeding them commercialized trash that would absolutely take them nowhere in the temporal sense. For the film industry, the idea of earning money doesn’t necessarily equate to it being a negative thing to keep in the mind of an audience member who cares about the industry. If you’re still asking why, it’s because of the inevitable takeover of commercialized products churned by film studios with money on their minds. Or is it, really? With the release of every blockbuster is an indie film, one that gets overlooked. The Philippine film industry is something that seems to be booming right now, and obviously, that is a good sign of progress.
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